Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It’s a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on the PC (per Google) it’s at least 40 percent of smartphone queries, also according to Google.
With RWD the website automatically adjusts to fit the screen of the device it's displaying on. This means that your customers get the easiest to read and navigate website for their desktop, laptop, tablet or smartphone.
We make sure your customer or prospective customer gets the information they need with just a push of a button. Our RWD mobile sites are designed to make it easy to call your business or get a map with directions to your location right from the home page.
Today's smartphone users expect to find a site that is as robust and content filled as it's big brother. By having the information they need at their fingertips these consumers have the ability to make an educated buying decison. They also see you as a business that is up-to-date with current trends and is serious about customer service.
“The one thing we get more compliments about than anything is our website. Clients are always telling us how easy it is to use and how much they frequent our site to find out what’s going on. We also get lots of great feedback about how fun and energetic it is-which is great because that’s the vibe of our business. L! Marketing captured it perfectly!”
Our Mobile Planet: United States
With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how the growing adoption of smartphones has transformed consumer behavior from media consumption to commerce to connecting with the world around us. These insights can help advertisers understand how to best use smartphones to engage with their customers. Here's what they found:
An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the U.S. using these devices for search, purchasing, and media consumption? Among the findings: