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Responsive Web Design (RWD)

Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It’s a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on the PC (per Google) it’s at least 40 percent of smartphone queries, also according to Google.

Smartphones are taking over PCs in searches.

Don't get left behind

With RWD the website automatically adjusts to fit the screen of the device it's displaying on. This means that your customers get the easiest to read and navigate website for their desktop, laptop, tablet or smartphone.


We make sure your customer or prospective customer gets the information they need with just a push of a button. Our RWD mobile sites are designed to make it easy to call your business or get a map with directions to your location right from the home page.

Today's smartphone users expect to find a site that is as robust and content filled as it's big brother. By having the information they need at their fingertips these consumers have the ability to make an educated buying decison. They also see you as a business that is up-to-date with current trends and is serious about customer service.

How RWD Works

The L! Marketing site you're on is a Responsive Website Design. You can resize your browser to see how RWD works or you can look at it on your smartphone and tablet.

“The one thing we get more compliments about than anything is our website. Clients are always telling us how easy it is to use and how much they frequent our site to find out what’s going on. We also get lots of great feedback about how fun and energetic it is-which is great because that’s the vibe of our business. L! Marketing captured it perfectly!”

Eleanor Robertson, Owner
Rigby’s Jig Dance Studio
Smartphones are critical shopping tools with 96% having researched a product or service on their device.

smartphone facts

Our Mobile Planet: United States

With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how the growing adoption of smartphones has transformed consumer behavior from media consumption to commerce to connecting with the world around us. These insights can help advertisers understand how to best use smartphones to engage with their customers. Here's what they found:

  1. Smartphone users are multi-tasking their media with 86% using their phone while doing other things such as watching TV (52%). 94% of smartphone users look for local information on their phone and 90% take action as a result.
  2. Smartphones are critical shopping tools with 96% having researched a product or service on their device. 35% of smartphone users have made a purchase on their phone.
  3. Mobile ads are noticed by 89% of smartphone users. Smartphones are also a critical component of traditional advertising as 66% have performed a search on their smartphone after seeing an offline ad. Review the full study to understand the business implications and opportunities for marketers.
Google: Our Mobile Plante: United States of America Understanding the Mobile Consumer Study

Click to download full study (8.9 Mb)

the mobile movement

An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the U.S. using these devices for search, purchasing, and media consumption? Among the findings:

  1. 81% of smartphone users access the Internet on their mobile devices.
  2. 59% use the Internet on their phones while waiting.
  3. 43% would give up beer before they would give up their smartphones.
Responsive Web Design and Broadcast Email is the complete package
Responsive Web Design in Richmond VA